How to Write a Better Cold Email

23 January 2025

💸 Missed billion-dollar opportunity!

 

A year ago, Redstone a Berlin-based vc received a cold email inviting them to invest in DeepSeek, they ignored it!

 

To be fair the email was generic and unappealing, VCs receive 100s of such emails,

 

Few improvements would have made this email much more compelling.

 

How to Write a Better Cold Email:

 

✅ Subject: Highlight strongest points “DeepSeek – Backed by [VC Firm], Growing 5X Faster”

✅ Personalized Opening: The name of the person, or show information that demonstrates you did your own research “You backing the startups [startup names] show your interest in AI-first startups ”

✅ Value Proposition: What makes you unique “DeepSeek is China’s fastest-growing AI search startup, securing [funding] and scaling [growth stat].”

✅ Call to Action: A reasonable and clear action, not asking for a lunch meeting but a short online meeting is enough “Would love to share why top investors are betting on this—10 min this week?”

 

💡 Pro tip: use the inverted pyramid method in writing emails,

1. Grabbing attention (Most important info)

2. Important details

3. General details

4. Call to Action

 

 

Cold emails don’t fail because they’re cold. They fail because they’re bad.

 

Good emails will not get you funding or the objective you want but they will spark interest and you can continue the conversation.

Bad emails will get you ignored!

 

⁉️ In your experience, what are good tips for writing an effective email? Share in the comments

 

Feel free to share this post with your network.

 

#Entrepreneurship #BusinessDevelopment #Investment #PitchingTips #BusinessStrategy #CorporateDevelopment #VentureCapital #StartupGrowth #StartupAdvice

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